Analisis Peran Konten Kreator Dalam Strategi Promosi Digital Melalui Media Sosial Instagram @Ghealsy.Id

Abstract

The Instagram account @ghealsy.id has 9,600 posts, with an average of 2.35 thousand likes and 122 comments during the period from January to October 2026. This study aims to analyze the role of content creators in supporting digital promotion strategies through the Instagram account @ghealsy.id, particularly in the stages of content planning, production, publication, and evaluation. This study employs a qualitative method with a descriptive-analytical approach. Data were collected through interviews with the account owner and creative team, observations of the content creation and management processes, and documentation studies involving photographs, videos, captions, and engagement data, including likes, comments, and views. The findings indicate that content creators play a role in expanding audience reach through the presentation of engaging and informative visual promotional content. Nevertheless, audience engagement fluctuates across individual publications. This is reflected in the increase in views from 185,000 to 1,500,000 between January and August 2026. Meanwhile, the engagement rates recorded in July and August indicate the need to evaluate content production strategies. Such evaluation should focus on developing content that not only attracts attention and increases viewership but also encourages audience interaction and strengthens consumer interest in the promoted products in a sustainable manner.