Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia https://jurnal.machung.ac.id/index.php/citradirga <p>Jurnal Citradirga adalah jurnal ilmiah yang diterbitkan oleh Program Studi Desain Komunikasi Visual Universitas Ma Chung. Citradirga mempublikasikan artikel luaran penelitian, gagasan konseptual, dan review kepustakaan dalam cakupan rumpun ilmu seni, desain, dan media, pada 1) Sub Rumpun Ilmu Kesenian, dalam Bidang Ilmu Seni Intermedia (688), 2) Sub Rumpun Ilmu Media, dalam Bidang Ilmu : a) Fotografi (701); dan b) Televisi/Videografi/Sinematografi (702); serta 3) Sub Rumpun Ilmu Desain, dalam Bidang Ilmu Desain Komunikasi Visual (708). Artikel luaran penelitian dapat berupa ringkasan hasil penelitian dasar (kajian, kritik, tinjauan, atau evaluasi), penelitian terapan (perancangan atau penciptaan), dan peneltian pengembangan (<em>research &amp; development</em>), baik yang bersifat monodisipliner maupun interdisipliner.</p> Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung en-US Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia 2656-9973 Analisis Formalistik Lukisan Djoko Pekik Berjudul "Pawang Pun Kesurupan" https://jurnal.machung.ac.id/index.php/citradirga/article/view/1006 <p>Djoko Pekik has an expressive realist painting style. He often embellishes populist values in almost every painting. Many of his works contain social criticism and political tragedies. That is why his paintings are so influential. Starting his painting career in 1958 by entering ASRI Yogyakarta, Djoko Pekik continued to revolutionise himself until now his name is well known in the art world. He even founded Sanggar Bumi Tarung in 1961 with a number of his friends. The collective art idea was later known to be affiliated with the People's Cultural Institute (Lekra). The purpose of formalistic criticism is to describe the configuration of formal aspects and noble values related to the elements of painting formation. The target of art criticism will be more inclined to the visual elements consisting of colour, line, and texture. The art criticism method used is formalistic criticism with description stages, formal analysis stages, interpretation stages, and evaluation stages. The results of this formalistic criticism are in the form of visual analysis data of paintings and interpretations of noble values related to the elements of the formation of paintings.</p> Ahmad Syai'in Abdul Rahman Prasetyo ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2024-10-23 2024-10-23 6 02 1 8 10.33479/cd.v6i02.1006 Perancangan Peta Wisata Interaktif Kota Cilegon Sebagai Panduan Komprehensif Bagi Wisatawan https://jurnal.machung.ac.id/index.php/citradirga/article/view/1003 <p>The city of Cilegon has natural and cultural tourism potential that is worth visiting. This research aims to produce a digital, interactive, and comprehensive Tourist Map as an information channel and comprehensive Tourist Guide for both domestic and international tourists. This applied research uses a qualitative approach, with data collected from reliable sources such as official websites, tourism brochures, and interviews with local residents. The result of this research is an interactive and informative digital pamphlet in PDF format. The evaluation results of this Tourist Map show that it is highly useful and flexible, as the public can access the map digitally through new media (social media) or via traditional print media.</p> Rian Agni Wildan Rangga Galura Gumelar ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2024-10-23 2024-10-23 6 02 9 18 10.33479/cd.v6i02.1003 Kritik Formalistik Lukisan Berjudul “The Wounded Deer” Karya Frida Kahlo https://jurnal.machung.ac.id/index.php/citradirga/article/view/888 <p>The Wounded Deer is one of the paintings belonging to the famous Mexican painter, Frida Kahlo. Frida Kahlo is famous for her unique paintings that have their own characteristics. The painting The Wounded Deer uses a flow of imaginary surrealism. Surrealism is a combination of dreams and reality which makes real objects look like they are in a dream. The painting has its own meaning that the artist wants to convey. This research aims to find out the implied message that the artist wants to convey. Another aim is to find out the various visual elements in the painting. The unique Wounded Deer painting definitely has a deep meaning. The method in this research uses the Feldman model of formalistic criticism which focuses on the visual elements in a work. This method was chosen because it only examines the visual work without involving the artist or existing phenomena. The results of this research are in the form of an explanation based on the stages of formalistic criticism, including: work description, formal analysis, interpretation, and evaluation.</p> Nanda Safiira Azie Abdul Rahman Prasetyo ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2024-10-23 2024-10-23 6 02 19 24 10.33479/cd.v6i02.888 Agenda Setting Kampanye Prabowo dalam Memperbaiki Citra Pada Pemilu Tahun 2024 https://jurnal.machung.ac.id/index.php/citradirga/article/view/1000 <p><strong><em>Abstract</em></strong></p> <p><em>Agenda setting in political campaigns is a common strategy, including by Prabowo Subianto as presidential candidate number 2 in the 2024 Presidential and Vice-Presidential Election. Prabowo, who has a controversial past, needs to design a strategy to change public perception and increase his electability. One of the most effective ways to dominate voters' votes is to attract support from the younger generation, namely Gen Z and Millennials, through social media and offering relevant visions and missions. This study aims to analyze how the agenda setting strategy carried out by Prabowo Subianto can change his image in the eyes of the public and attract the interest of the younger generation, resulting in an increase in the electability of candidate pair 2 in the 2024 election. The focus of this study is on the agenda setting that is considered the most viral or influential on public opinion. The results of the study show various data that describe the agenda setting strategy implemented by Prabowo's successful team, which succeeded in changing the image and increasing the electability of candidate pair 2.</em></p> Nurul Ulhaq Hidayah Agung Eko Budiwaspada Alvanov Zpalanzani Mansoor ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2024-10-30 2024-10-30 6 02 25 37 10.33479/cd.v6i02.1000 Perancangan Media Sosial Instagram Sebagai Media Promosi Wisata Kuliner Karesidenan Bojonegoro https://jurnal.machung.ac.id/index.php/citradirga/article/view/958 <p><em>Bojonegoro Residency is an area that is often passed by migrants. However, there is a problem that newcomers don't know where to stop and choose food according to their taste. Bojonegoro residency district has a variety of delicious culinary delights and souvenirs that you may not find in other cities. For this reason, the social media designer Instagram was used as a promotional medium for Bojonegoro residency culinary tourism which includes food illustrations, descriptions and additional information for each culinary tourism destination. The design method uses the Sanyoto (2006) design model, with stages of background, identification, company and product data, marketing data, analysis, synthesis, design concept, design concept, and final design. The production process is carried out through creating idea layouts and rough layouts manually, complete layouts digitally and finishing. From this research, the main media were produced in the form of Instagram feeds and exhibition supporting media including banners, posters, infographics, pamphlets, leaflet brochures, digital catalogues, websites, social media advertising displays and tote bag merchandise.</em></p> Tsari Rifdah Tsani Ikhsan Sarjono Sarjono ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2024-12-06 2024-12-06 6 02 38 47 10.33479/cd.v6i02.958 Perancangan Tempat Penyimpanan Makanan dan Kebutuhan Kucing untuk Generasi Z di Lingkungan Urban https://jurnal.machung.ac.id/index.php/citradirga/article/view/995 <p><em>This study presents a product—a storage container designed for cat food and essentials—tailored to meet the needs of generation Z who reside in apartments or rental homes and own cats. It addresses the prevailing issue of limited storage options for cat-related items, which often results in clutter and inefficient use of space. The primary objective of this product is to streamline storage and offer a designated area for feeding, thereby promoting organization and convenience. The design process entails gathering user feedback through surveys and creating user personas to gain insights into preferences and requirements. The outcome is a minimalist Japanese-style container characterized by efficiency and aesthetic appeal, featuring compartments for both food and essentials. This design enhances functionality while elevating the overall visual appeal of the living space.</em></p> Hardian Purnama Candra Muhammad Alief Athallah Fajrin Audit Yulardi Gunanda Tiara Maharany ##submission.copyrightStatement## http://creativecommons.org/licenses/by-sa/4.0 2024-12-10 2024-12-10 6 02 48 56 10.33479/cd.v6i02.995