Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia

Perancangan Konten Kampanye Sosial untuk Membangun Citra Positif Petani

Rahmat Kurniawan, Krisna Widiatmojo — Fri, 01 Aug 2025 00:00:00 +0000

This study focuses on designing social campaign content to build a positive image of rice farmers among youth, addressing stereotypes of agriculture as dirty, exhausting, unprofitable, and low-prestige. The campaign aims to shift negative perceptions, raise awareness, and foster appreciation for rice farming while encouraging generational renewal. A qualitative approach with Design Thinking methodology was employed, encompassing empathy, definition, ideation, prototyping, and testing stages. Data were collected through farmer interviews, field observations, and relevant literature reviews. The outcome comprises 12 social campaign posters utilizing visual metaphors to construct a positive farmer image. Media and subject-matter experts validated the posters’ effectiveness in conveying messages and achieving campaign goals. Target audience feedback further indicated high acceptance and appreciation levels. The findings suggest that visually metaphorical campaigns can reshape youth perceptions, highlighting the potential of strategic communication in agricultural revitalization.

Perancangan Esai Fotografi Sebagai Media Edukasi Mengenai Pengaruh Insekuritas Diri Terhadap Citra Tubuh

Zefanya Tesa Luinika, Muhammad Iqbal, S.T., M.Ds. — Thu, 16 Oct 2025 07:08:41 +0000

Adolescents are the most vulnerable age group to experience body image insecurity due to social pressure and unrealistic beauty standards promoted by media and society. This photographic essay project aims to represent the negative impacts of such insecurity through a visual medium. The methodology includes literature review and in-depth interviews with individuals who have personal experiences related to body image issues. Findings reveal that negative body perception can lead to psychological problems such as anxiety, depression, and eating disorders. Through a visual storytelling approach, this project conveys the emotions, body language, and internal conflicts experienced by the subjects. The conclusion of this design project highlights photography as an effective educational and reflective medium that can raise awareness, portray complex psychological realities, and foster empathy toward mental health and body image issues.

Analisis Lukisan Berjudul Blekok Cafe dalam Upaya Mengupas Rahasia Karya Eko Alif Vernanda

Haris Setyawan, Swastika Dhesti Anggriani — Thu, 16 Oct 2025 07:21:25 +0000

The painting "Blekok Cafe" by Eko Alif, created in 2024, was chosen as the research object to explore the messages and values in the artwork. The researcher felt complex emotions in this painting, in the form of a contradiction between luxury and anger in the figure of the Blekok bird that appears alienated from its natural habitat. This study aims to identify and analyze the values and synthesis contained in the work, especially in the context of the relationship between humans, nature, and other living things. The method used is descriptive qualitative with a holistic critical approach. Data collection was carried out through interviews with the artist, observation of the artwork, and analysis of documents related to the social and environmental context. Data were collected from three main sources: genetic information (from the artist), objective information (from the artwork), and affective information (from devotees). A triangulation of methods was used to validate the findings obtained. The results of the study show that this painting depicts Eko Alif's anxiety about the negative impact of human activities on nature, especially on the disturbed habitat of the blekok bird. The social value contained in this painting is the importance of reminding each other to maintain harmony between humans, nature, and other living things. The painting "Blekok Cafe" conveys a strong message about the need for awareness of the existence of nature and other living things that are often overlooked in the materialistic human world.