https://jurnal.machung.ac.id/index.php/citradirga/issue/feed 2026-02-11T11:53:23+00:00 Amar Ma'ruf Stya Bakti citradirga@machung.ac.id Open Journal Systems <p>Jurnal Citradirga adalah jurnal ilmiah yang diterbitkan oleh Program Studi Desain Komunikasi Visual Universitas Ma Chung. Citradirga mempublikasikan artikel luaran penelitian, gagasan konseptual, dan review kepustakaan dalam cakupan rumpun ilmu seni, desain, dan media, pada 1) Sub Rumpun Ilmu Kesenian, dalam Bidang Ilmu Seni Intermedia (688), 2) Sub Rumpun Ilmu Media, dalam Bidang Ilmu : a) Fotografi (701); dan b) Televisi/Videografi/Sinematografi (702); serta 3) Sub Rumpun Ilmu Desain, dalam Bidang Ilmu Desain Komunikasi Visual (708). Artikel luaran penelitian dapat berupa ringkasan hasil penelitian dasar (kajian, kritik, tinjauan, atau evaluasi), penelitian terapan (perancangan atau penciptaan), dan peneltian pengembangan (<em>research &amp; development</em>), baik yang bersifat monodisipliner maupun interdisipliner.</p> https://jurnal.machung.ac.id/index.php/citradirga/article/view/1391 2026-02-04T07:37:16+00:00 Sonhaji Arif sonhaji.arif.dkv@unusida.ac.id Amalia Hartiningrum amalia.dkv@unusida.ac.id

<p>Packaging functions not only as a product container but also as a strategic visual communication medium that shapes brand image and influences consumer purchasing decisions, particularly in the highly competitive bottled drinking water (AMDK) market. This study aims to examine the impact of packaging label redesign on enhancing visual attractiveness and brand differentiation of the local brand AIR FREZZ. The research employs a mixed-method approach using the Design Thinking framework, consisting of empathize, define, ideate, prototype, and test stages. User evaluation was conducted by comparing the old and redesigned packaging through a Likert-scale questionnaire administered to 40 respondents. The assessment focused on visual modernity, clarity of information, packaging attractiveness, <span lang="EN-US">brand perception</span>, and purchase intention. The results indicate a significant improvement across all evaluation aspects, with an average increase of 1.40 points after the redesign. These findings demonstrate that simplified visual elements, consistent color schemes, and improved information hierarchy positively affect perceived quality and strengthen brand image. This study confirms that packaging plays a vital role as a branding.</p>

2026-02-04T07:34:34+00:00 ##submission.copyrightStatement## https://jurnal.machung.ac.id/index.php/citradirga/article/view/1356 2026-02-11T11:53:23+00:00 Viola Intan Prayogo intanviola20@gmail.com Arie Setiawan arie.prasida@uksw.edu Birmanti Setia Utami birmanti@gmail.com

<p style="font-weight: 400;"><em>Indonesia is an agrarian country with abundant natural resources, one of which is spices. However, the wide variety of spices in Indonesia makes it difficult for younger generations to recognize and distinguish them. This lack of understanding is also influenced by the increasing number of instant products available. This study aims to develop an educational board game that introduces spices to children aged 9-12 years. The method used in this research is descriptive qualitative method through questionnaires, interviews, and data collections from journals, articles, and online sources. The design process consisted of conceptualization, design, and product development stages, followed by testing with experts ang the target audience. The results show that The Spice Lab board game can serve as an effective and enjoyable learning medium for children.</em></p>

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