Perancangan Buku GSM Konten Kreatif Instagram Nagoya Barbershop Sebagai Media Persuasi Target Pasar Usia 19-24 Tahun di Kota Malang

A'ang Sally Monica; Bintang Pramudya Putra Prasetia

doi:10.33479/cd.v4i02.613

A'ang Sally Monica Universitas Ma Chung
Bintang Pramudya Putra Prasetia Universitas Ma Chung

DOI: https://doi.org/10.33479/cd.v4i02.613

Keywords: Social media, Nagoya, barber shop, GSM, branding

Abstract

The rapid development of social media is widely used in marketing media on Instagram. This media is considered more effective because it is always seen by everyone and the dissemination of information is faster at a lower price. This media was chosen by Nagoya Barbershop to develop its business amidst competitors' competition. The method used in this study is Siyoto's qualitative 2015 which can search for more in-depth data. In this study, the analyzed data resulted in 9 types of barbershop content consisting of haircuts, vibes, steal hairstyles, tips, barbershop services, promos, qna, products, and holiday greetings which are complete with Instagram Stories and Reels which are regulated in the GSM book. This book sets a template that will be applied to 9 contents and is mandatory. In addition, there are other media that can support marketing media such as hair capes, outer kimonos, and vouchers.

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