Perancangan Artbook Storytelling Astrologi Tiongkok untuk Anak-Anak

  • Meindanu Dimas Prasetyo Universitas Ma Chung
  • Aditya Nirwana Universitas Ma Chung
  • Didit Prasetyo Nugroho Universitas Ma Chung

Abstract

At present, specifically millennial generation, both children and teenagers in Indonesia are more familiar with the popularity of western-style astrology than Chinese astrology. Chinese astrology is assumed with ancient and boring things. That is because the way how to present eastern astrological merely informative content, such as history books, eastern astrological knowledge, etc. without containing of visual storytelling content. For this reason, there is an alternative media solution to solve these problems, named "Designing Chinese Astrological Storytelling Artbooks for Children". The method used is non-metric (qualitative). Qualitative data obtained from literature studies, observations, and interviews. The outputs are two-dimensional illustrations of the Twelve Chinese Astrology's Artbook.

Author Biographies

Aditya Nirwana, Universitas Ma Chung

Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi

Didit Prasetyo Nugroho, Universitas Ma Chung

Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi

References

Budianto, M. dan Nondolesmono, J., 2016, Minat Belajar Generasi Muda Kemuning terhadap Alat Musik Tradisional Tiongkok Erhu, Century, 4:1-7.

De Matteo, D., dkk. 2005, Essentials of Research Design and Methodology, John Wiley & Sons, Inc., New Jersey. USA.

Fong dan Murck, A. 1991, Words and Images: Chinese Poetry, Calligraphy, and Painting, Princeton University Press, New Jersey. USA.

Gioglio, J. dan Walter, E. 2014, The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand, Mc Graw-Hill Education, USA.

Khosasih, A., dkk., 2015, Akulturasi Unsur Kungfu Tiongkok dalam Pencak Silat Betawi, LINGUA CULTURA, 9:1-6.

Kuo, J. 2010, Chinese Ink Painting Now, Distributed Art Publishers Inc., New York. USA.

Li Jun, M. 2019. “12 Chinese Astrology”. Hasil Wawancara Pribadi: 20 Desember 2019, Xinzheng. Tiongkok.

Messaris, P. 1997, Visual Persuasion: The Role of Images in Advertising, Sage Publications Inc., USA.

Qian, W. 2019. “12 Chinese Astrology”. Hasil Wawancara Pribadi: 23 Desember 2019, Xinzheng. Tiongkok.

Sharp, D. 2000, Simple Chinese Astrology, Conari Press, USA.

Sintowoko, D., 2014, Sumber Gagasan Penciptaan Karya Audio Visual Berbasis Konten Lokal, CAPTURE, 5:1-11.

Weng, W. 1978, Chinese Painting and Calligraphy: a Pictorial Survey, Dover Publications, USA.

Wu, S. 2005, Chinese Astrology: Exploring The Eastern Zodiac, The Career Press, USA.

Xiao Xi, M., dkk. 2018, Shi er Sheng Xiao (十二生肖), Jiangxi School Press (江西高校出版社), Nanchang. Tiongkok.

Xue Zheng, L. 2019. “12 Chinese Astrology”. Hasil Wawancara Pribadi: 20 Desember 2019, Xinzheng. Tiongkok.

Yan, G. 2019. “12 Chinese Astrology”. Hasil Wawancara Pribadi: 25 Desember 2019, Xinzheng. Tiongkok.

Yan Yu, D. 2019. “12 Chinese Astrology”. Hasil Wawancara Pribadi: 23 Desember 2019, Xinzheng. Tiongkok.
Published
2020-05-15