PERAN KONTRAK PSIKOLOGIS KONSUMEN TERHADAP BRAND LOVE DAN POSITIVE WORD OF MOUTH DALAM MEMENGARUHI REPURCHASE INTENTION KONSUMEN BENGKEL MOBIL X
Keywords:
Kontrak Psikologis Transaksional, Kontrak Psikologis Relational, Brand love, Positive Word of mouth, Repurchase Intention
Abstract
The purpose of this research is to analyze the influence of Transactional Psychological Contracts, Relational Psychological Contracts, Brand love, Positive Word of Mouth, and Repurchase Intention on Bengkel Mobil X. This research uses a quantitative approach, data collection is carried out through the distribution of online questionnaires to 230 respondents who have met the criteria. The sampling technique used is non-probability sampling. In this study, the results of data processing were tested using Smart-PLS 3.0. The results of this study show that Transactional Psychological Contact and Relational Psychological Contracts have a positive and significant influence on Brand love and Positive Word of mouth, likewise with Brand love and Positive Word of mouth towards Repurchase Intention.
Keywords: Transactional Psychological Contracts, Relational Psychological Contracts, Brand love, Positive Word of mouth, Repurchase Intention.
References
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Ismail. (2022). I Trust Friends Before I Trust Companies: The Mediation of WOM and Brand Love on Psychological Contract Fulfilment and Repurchase Intention. Management Matters, 19(2), 167-186.
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Robertson, Botha, Ferreira dan Pitt. (2022). How Deep is Your Love? The Brand Love-Loyalty Matrix in Consumer-Brand Relationships. Journal of Business Research, 149, 651-662.
Tudahati, Barkah, Tresna & Chan. (2021). The Impact of Customer Satisfaction on Repurchase Intention (Survey on Customer of Bloomythings). Journal of Business & Applied Management, 14(2), 177-186.
Yassin & Achmad. (2021). Influence of Word of Mouth and Product quality on Purchase Decission and Repurchase Interest. International Journal of Economics, Business and Accounting Research, 5(2), 410-419.
Zaid. (2020). The Role of Familiarity in Increasing Repurchase Intentions in Online Shopping. Journal of Economics, Business, and Accountancy Ventura, 23(1), 12-18.
Zhang, Hassan & Migin. (2023). Exploring the Consumers’ Purchase Intention on OnlineCommunity Group Buying Platform during Pandemic. Sustainability, 15(2433), 1-13.
Alam, Ahmad, Ho, Omar & Lin. (2020). Applying an Extended Theory of Planned Behavior toSustainable Food Consumption. Sustainability, 12(8394), 1-14.
Albarq & AlDoghan. (2020). Electronic Word-Of-Mouth versus Word-Of-Mouth in the Field Of Consumer Behavior: A Literature Review. Journal of Critical Review, 7(14), 646-654.
BPS. (2022). Jumlah Kendaraan Bermotor Menurut Provinsi dan Jenis Kendaraan (Unit). Jakarta: BPS
Budiastuti, D., & Bandur, A. (2018). Validitas dan Reliabilitas Penelitian. In Binus. www.mitrawacanamedia.com
Chan. (2021). The interplay between relational and transactional psychological contracts and burnout and engagement. Asia Pacific Management Review, 26, 30-38.
Coelho, Bairrada & Peres. (2018). Brand Communities’ Relational Outcomes, Through Brand Love. Journal of Product & Brand Management, 1, 1-13.
Dwiyanti, Rahardjo, Hamzah & Panatik. (2021). The Effect of Psychological Contracts: Transactional, Relational, Balance on Organizational Citizenship Behaviors University Staff in Indonesia and Malaysia. International Journal of Scientific Research and Management, 9(2), 550-554.
Febriani & Ardani. (2021). The Influence of Customer Experience, Ease of Use, and Trust on Repurchase Intention (Case Study of Tokopedia Consumers in Denpasar). American Journal of Humanities and Social Sciences Research, 5(2), 378-383.
Ghozali. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25. Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, I. (2021) Partial Least Square Konsep, Teknik dan Aplikasi menggunakan Program SmartPLS 3.2.9 untuk Penelitian Empiris (3rd ed.). Badan Penerbit Universitas Diponegoro
Gomez & Perez. (2018). Effects of Brand Love and Brand Equity on Repurchase Intentions of Young Consumers. International Review of Management and Marketing, 8(4), 7-13.
Gumparthi & Patra. (2020). The Phenomenon of Brand Love: A Systematic Literature Review. Journal of Relationship Marketing, 19(2), 93-132.
Hair, J. ., Hult, G. T. ., Ringle, C. ., Sarstedt, M., Danks, N. ., & Ray, S. (2021). Partial least squares structural equation modeling with R. In Practical Assessment, Research and Evaluation (Vol. 21, Issue 1).
Hardani. (2020). Metode Penelitian Kualitatif dan Kuantitatif. https://www.researchgate.net/publication/34002154
Harjanti. (2021). The Impact of Social Media Marketing, Word of Mouth and Brand Image on Shopee Consumer's Purchase Intention in Yogyakarta. Journal of International Conference Proceedings (JICP), 4(3), 418-425.
Henryadi, Tricahyadinata, I., Zannati, R.(2019). Metode Penelitian: Pedoman Penelitian Bisnis dan Akademik. Jakarta: Lembaga Pengembangan Manajemen dan Publikasi Imperium (LPMP Imperium)
Hussain, Li & Li. (2021). Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological Contracts. Journal of Theoretical and Applied Electronic Commerce Research, 16(1), 1-17.
Ismail. (2022). I Trust Friends Before I Trust Companies: The Mediation of WOM and Brand Love on Psychological Contract Fulfilment and Repurchase Intention. Management Matters, 19(2), 167-186.
Jamaruddin dan Sudirman. (2022). Dimensi Pengukuran Kualitas Hidup di Beberapa Negara. Pallangga Praja, 4(1), 51-63.
Kazmi & Kalique. (2019). Brand Experience and Mediating Roles of Brand Love, Brand Prestige and Brand Trust. Market Forces, 14(2), 78-98.
Kumar, Gupta, Kumar, Singh, & Singh. (2022). Applying the Theory of Reasoned Aaction to Examine Consumers' Attitude and Willingness to Purchase Organic Foods. International Journal of Consumer Studies, 47(1), 118-135.
Laparojkit & Suttipun. (2021). The Causal Factors Influencing Repurchase Intentions of Local Tourists in Thailand During COVID-19 Crisis. Journal of Tourism Futures, 1(1), 1-16.
Liu & Chen. (2020). Making the Customer-Brand Relationship Sustainable: The Different Effects of Psychological Contract Breach Types on Customer Citizenship Behaviours. Sustainability, 12(630), 1-15.
Ma. (2020). When Love Becomes Hate: How Different Consumer-Brand Relationships Interact with Crises to Influence Consumers’ Reactions. Corporate Communications: An International Journal, 25(3), 357–375.
Madeline & sihombing. (2019). The Impacts of Brand Experiences on Brand Love, Brand Trust, and Brand Loyalty: An Empirical Study. Jurnal Bisnis Dan Manajemen, 20(2), 91-107.
Misra, Sadikin & Achmad. (2021). The Influencing Factors of Brand Loyalty and Brand Love. International Journal of Business, Technology, and Organizational Behavior, 1(3), 202-213.
Nugroho, Rofianto, Surjaatmadja & Andriani. (2021). Faktor Pembentuk Brand Love, Word of Mouth, dan Repurchase Intention atas Produk Hedonis: Telaah pada Pelanggan Produk Gunpla Merek Bandai. Jurnal Manajemen Strategi dan Aplikasi Bisnis, 4(2), 496-507.
Okpu & Igbedion. (2021). Relational Psychological Contract and Organizational Citizenship Behaviour of Commercial Banks in Bayelsa State. International Journal of Business and Management Invention, 10(2), 10-22.
Peng & Li. (2021). Psychological Contract, Organizational Commitment, and Knowledge Innovation: A Perspective of Open Innovation. Problems and Perspectives in Management, 19(2)`, 418-432.
Putra. (2021). Pengaruh Sistem Informasi Akuntansi Penjualan terhadap Efektivitas Pengendalian Internal Penjualan Pada CV. Surya Kuansing Teluk Kuantan. Juhan Perak: Jurnal Hukum, Administrasi Negara, Perbankan Syariah, Akuntansi, 2(2), 242-257.
Riduwan. (2018). Dasar-Dasar Statistika. Bandung: Alfabeta.
Robertson, Botha, Ferreira dan Pitt. (2022). How Deep is Your Love? The Brand Love-Loyalty Matrix in Consumer-Brand Relationships. Journal of Business Research, 149, 651-662.
Tudahati, Barkah, Tresna & Chan. (2021). The Impact of Customer Satisfaction on Repurchase Intention (Survey on Customer of Bloomythings). Journal of Business & Applied Management, 14(2), 177-186.
Yassin & Achmad. (2021). Influence of Word of Mouth and Product quality on Purchase Decission and Repurchase Interest. International Journal of Economics, Business and Accounting Research, 5(2), 410-419.
Zaid. (2020). The Role of Familiarity in Increasing Repurchase Intentions in Online Shopping. Journal of Economics, Business, and Accountancy Ventura, 23(1), 12-18.
Zhang, Hassan & Migin. (2023). Exploring the Consumers’ Purchase Intention on OnlineCommunity Group Buying Platform during Pandemic. Sustainability, 15(2433), 1-13.
Published
2024-02-09
Section
Articles
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