Parsimonia - Jurnal Ekonomi dan Bisnis

PENGEMBANGAN KANVAS MODEL BISNIS SOSIAL DEMI OPTIMALISASI KINERJA USAHA BERBASIS SOSIAL

Patrisia Anggita Suwarna Putri — 2024-08-19

The role of MSMEs for Indonesia is very large for economic growth. In fact, the number can reach 99% of all business units in Indonesia. Because of this important role, MSMEs need special attention in their sustainability. Agradaya is one of the social and community-based MSMEs that carries out business development based on the triple bottom line, namely People, Planet, Profit. creating a more sustainable business and environment through partnerships with small farmers and sustainable agricultural practices. Agradaya has products that focus on health benefits with natural ingredients produced from selected local plants without artificial ingredients. This study aims to understand the description of the business model in social business. The research method was carried out with a qualitative approach, with interview techniques, observation and documentation as data collection techniques. Triangulation techniques were used as data validity. The analysis tool used was the Social Business Model Canvas. The Social Business Model Canvas is a concept of the Business Model Canvas from Osterwalder but adds two important blocks that represent the mission and impact as a form of innovation in social-based business models. This tool is suitable for use because it can provide a link between social impact and economic impact so that later it can recommend the right strategy for the company. Thus, it can increase competitiveness for social-based companies and various social practices of companies in Indonesia. Social Business Canvas Social Business Model is appropriately applied to social-based businesses so that it can map the business effectively.

PENGARUH GREEN PERCEIVED RISK DAN GREEN PERCEIVED VALUE TERHADAP GREEN REPURCHASE INTENTION DENGAN GREEN TRUST SEBAGAI MEDIASI

Oliver Owen — 2024-08-19

The phenomenon of global warming is a crucial problem today, efforts that can be made are to create a green movement or go green to overcome environmental damage and at the same time realize a sustainable environment. One of the efforts of the Indonesian Government to respond to this phenomenon is by launching a Green Economy to create Sustainable Development. MSMEs are one of the joints of the economy that can boost the realization of the Green Economy. Therefore, Indonesian MSMEs must be able to create a quality green brand and product. The creation of products and brands must pay attention to marketing science, especially green marketing for green products. Marketing green products must consider bad consumer perceptions, good consumer perceptions, and consumer trust to assess how likely consumers are to make repeat purchases. This study aims to determine the effect of green perceived risk and green perceived value on green repurchase intention with green trust as a mediation study on visitors to the Wiguna Yogyakarta market. The population in this study were all visitors to the Wiguna Yogyakarta market. This study uses a non-probability sampling technique with a purposive sampling method. This study used 130 respondents as samples whose data were obtained through the distribution of online questionnaires in the form of Google Forms. The analysis technique in this study is Partial Least Square with the SmartPLS 4 application. The results of this study indicate that Green Perceived Risk has a significant negative effect on Green Repurchase Intention, Green Perceived Value has a significant positive effect on Green Repurchase Intention, Green Perceived Risk has no effect on Green Repurchase Intention with Green Trust as a mediator, Green Perceived Value has an effect on Green Repurchase Intention with Green Trust as a mediator.

PENGARUH KEMUDAHAN PENGGUNAAN, MANFAAT DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN E-PAYMENT QRIS PADA GENERASI Z

Leonarda Sukacita Octaviani — 2024-08-19

The use of QRIS-based electronic money has become very popular as a non-cash payment system because society has shifted to non-cash payments. This study aims to determine the influence of ease of use, benefits, and trust on the interest in using QRIS e-payment. The research method used is descriptive quantitative. The population in this study includes all Generation Z individuals who have used QRIS e-payment in the past year and reside in the Special Region of Yogyakarta. The sampling technique employed is purposive sampling, with a sample of 96 Generation Z individuals who have used QRIS e-payment. The instrument testing technique includes validity and reliability tests. Data analysis uses multiple linear regression, and data processing is conducted with IBM SPSS Statistics 26. The results of this study indicate that ease of use does not affect the interest in using QRIS e-payment, benefits affect the interest in using QRIS e-payment, and trust affects the interest in using QRIS e-payment.

MENAKAR PERAN PERGURUAN TINGGI DALAM PENGEMBANGAN INDUSRI BERKELANJUTAN

Moh. Zaenal Abidin Eko Putro — 2024-08-19

The local community's ongoing agreement regarding plans to establish industries, as well as ongoing industries, certainly raises sociological and anthropological questions, namely what kind of relationship between the two, industry and society, has occurred so far. The most obvious case in this case can refer to the rejection of the people of Rempang Island, Batam City towards the plan to build Rempang Eco City, last September 2023. Seen from the perspective of the academic world, the problem of disharmony between the industrial world and local communities is important, apart from focusing on the relationship between the academic world and the industrial world. This paper with a desk research approach aims to describe the disharmonious relationship between the local community and the corporate community or the industrial world, looking for the root of the problem of rejection of investment and what offers universities can provide to the phenomenon of disharmony between the local community and the industrial world. The results of this research show that the implementation of a social permit to operate (SLO) is one of the agreements made to reconcile relations between local communities and investment and industry. In an effort to popularize SLO as a solution to the parameters of the relationship between the industrial world and local communities, the role of universities is very necessary.

ANALYSIS OF CONSUMER PREFERENCES IN CHOOSING LEMBROU PERFUME PRODUCTS

Mutiara Indah Zakiyyah — 2024-08-19

This research aims to measure consumer preferences for Lembrou product attributes which aim to develop the company's new products. This research method uses a conjoint analysis approach. Where this research uses 16 stimuli to be tested, this research also uses five attributes in producing these stimuli, consisting of: 1). Aroma, 2). Packaging, 3). Durability. 4). Price, 5). Size. The results of the research conducted show that the first attribute (Aroma) is considered the most important first, then the second most important attribute is the Price attribute, then the third attribute is durability, while the fourth attribute is occupied by the packaging attribute, and the last is the size attribute. Not only from the five attributes, the author also measured 16 stimuli, and obtained the best results in the 12th stimulus with the citrus aroma attribute in the second attribute level position, and this data also showed that the endurance attribute obtained the 3-4 hour attribute level that consumers wanted. where the attribute level occupies the first attribute level. Next, the price attribute obtains attribute level data of 40-75k where the attribute level in the data occupies the first position, and the last data is placed on the perfume bottle size attribute where potential customers want the size of their perfume to be 100 ml, then at the 100 ml attribute level it occupies the fourth attribute level , and finally circle packaging occupying the second attribute level.