Parsimonia - Jurnal Ekonomi dan Bisnis

IDENTIFIKASI UPAYA INOVATIF PADA SUPPLY CHAIN PT. MULTI BINTANG INDONESIA TBK

2025-02-28T08:54:58+07:00

The supply chain is key to maintaining a company's competitive advantage amidst modern industrial competition. This makes innovation important to be carried out so that supply chain performance is maintained and the company grows. Each component in the supply chain is closely related, supports each other and needs each other, so innovation efforts must be applied evenly. This study examines the innovation efforts that have been carried out by PT. Multi Bintang Indonesia Tbk in its supply chain. This study is a literature review related to sources. Several aspects reviewed include location, global supply chain management, the role of operational managers, organizational structure and work environment, new product design and innovation in the context of operations, processes, and sustainability. Based on the identification of these aspects, it was found that PT. Multi Bintang Indonesia Tbk. has developed and implemented a strong culture of innovation. The company understands the importance of choosing the right location to establish a brewery because of the advantages such as workforce, geographic location, and demand conditions. As a subsidiary of Heineken B.V, PT. Multi Bintang Indonesia Tbk. has access to technology that facilitates end-to-end digitalization of the global supply chain. In terms of the role of operational managers, the company has a universal guide to forming a culture of innovation that is instilled in every employee through webinars, townhall meetings and e-learning. In terms of organizational structure and work environment, the company implements an organic model company structure indicated by the company's openness to socialization activities between employees, a lean organizational structure, and hybrid work implementation. The company also develops new products to adapt to changes in consumer preferences, such as Bintang Radler 0.0%. Cut The Tosh is the company's initiative to innovate in sustainability.

PENGARUH GREEN KNOWLEDGE, GREEN PRODUCT, DAN GREEN PRICE TERHADAP GREEN PURCHASE INTENTION SEPEDA MOTOR RAMAH LINGKUNGAN Studi pada Generasi Z di Pulau Jawa

2025-02-28T08:55:00+07:00

Banyaknya permasalahan lingkungan yang terjadi pada saat ini memicu adanya inovasi terhadap produk ramah lingkungan. Salah satu permasalahan lingkungan yang terjadi adalah polusi karbon dioksida yang dihasilkan dari asap kendaraan bermotor. Adanya permasalah tersebut membuat pentingnya masyarakat mendapatkan pengetahuan tentang isu lingkungan dan cara mengatasinya (green knowledge), serta membuat perusahaan mulai berinovasi dengan menciptakan produk sepeda motor ramah lingkungan (green product) dan tetap meperhatikan harga yang ditawarkan sesuai dengan manfaat yang diterima konsumen. Oleh sebab itu, penelitian ini memiliki tujuan untuk mengetahui: 1) pengaruh green knowledge terhadap green purchase intention sepeda motor ramah lingkungan 2) pengaruh green product terhadap green purchase intention sepeda motor ramah lingkungan 3) pengaruh green price terhadap green purchase intention sepeda motor ramah lingkungan 4) terdapat perbedaan green purchase intention berdasarkan minat pada jenis sepeda motor ramah lingkungan. Jenis penelitian yang digunakan adalah asosiatif dengan pendekatan kuantitatif menggunakan kuesioner. Penelitian ini menggunakan sampel sebanyak 100 responden dari generasi Z yang berdomisili di Pulau Jawa, dengan teknik pengambilan sampel yang digunakan adalah non-probability dengan metode purposive sampling. Teknik analisis data menggunakan analisis regresi linear berganda, uji T, uji F, dan uji independent samples t-test yangmenggunakan aplikasi SPSS 25. Hasil Penelitian ini menunjukkan bahwa: 1) green knowledge berpengaruh terhadap green purchase intention sepeda motor ramah lingkungan 2) green product berpengaruh terhadap green purchase intention sepeda motor ramah lingkungan 3) green price tidak berpengaruh terhadap green purchase intention sepeda motor ramah lingkungan 4) tidak terdapat perbedaan green purchase intention berdasarkan minat pada jenis sepeda motor ramah lingkungan.

ANALISIS KINERJA SAHAM ANTM DAN INCO SERTA HARGA KOMODITAS EMAS SEBELUM DAN SESUDAH PERANG RUSIA-UKRAINA

2025-02-28T08:55:03+07:00

The Russia-Ukraine war has created uncertainty in the world economic situation, including Indonesia. This economic uncertainty has encouraged people to tend to make safe economic decisions that do not have high risks. Gold commodities are one of the main choices for people to secure their assets because the value of gold is stable even in the midst of economic uncertainty. The increase in demand for gold commodities when economic certainty occurs will affect the selling price of gold commodities and the stock performance of metal and mineral mining companies. Therefore, this study aims to determine the effect of the impact of the Russia-Ukraine war on the stock performance of metal and mineral mining companies and the price of gold commodities in Indonesia. The study was conducted quantitatively using PT Aneka Tambang Tbk (ANTM) and PT Vale Indonesia Tbk (INCO) as samples to determine the impact of the Russia-Ukraine war on the stock performance of metal and mineral mining companies in Indonesia. Gold commodities were selected as samples from the mining commodity population. The data used in this study were obtained by collecting secondary data sourced from the TradingView website and using SPSS software as an analysis tool. This study uses a different test method to determine the comparison of the performance of mining and mineral sector companies' stocks and gold commodity prices 3 months before and during the Russo-Ukrainian war. The results of the study indicate that there are significant and insignificant price differences before and during the Russo-Ukrainian war. The price difference between before and during the Russo-Ukrainian war indicates that there was an increase in prices after the peak of the Russo-Ukrainian war. This price difference indicates that the mining commodity sector was strongly affected by the war.

ANALISIS KEPUASAN PELANGGAN DALAM LAYANAN PENERBITAN BUKU UNTUK SMK: MENGEKSPLORASI FAKTOR-FAKTOR KUNCI DAN PENDEKATAN PENINGKATAN KUALITAS

2025-02-28T08:55:06+07:00

The book publishing industry in Indonesia plays a crucial role in supporting the teaching and learning process at various educational levels, including Vocational High Schools (SMK). This study aims to analyze the level of customer satisfaction with book publishing services for SMK, identify key factors influencing satisfaction, and formulate approaches to improving service quality. This research employs a quantitative survey method involving SMK customers as respondents. The collected data is analyzed using descriptive statistics and factor analysis. The findings indicate that overall customer satisfaction falls into the "fairly satisfied" category. This study contributes to book publishers by providing insights into the needs and expectations of SMK customers and formulating targeted service quality improvement strategies.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN ORANG TUA MENYEKOLAHKAN ANAKNYA DI SDS GOLDEN CHRISTIAN SCHOOL

2025-02-28T08:55:08+07:00

The quality of education is a crucial aspect that must be achieved to face the challenges of competition among educational institutions. One of the strategies for organizations, particularly education institutions focusing on quality, is by implementing quality assurance. Once quality assurance is achieved, educational institutions will continuously improve the quality of services provided to parents, including tangible, reliability, responsiveness, assurance, and empathy. This research aims to analyze the phenomena related to tangible, reliability, responsiveness, assurance, and empathy concerning parents' satisfaction at SDS Golden Christian School. The study population includes the parents of students at SDS Golden Christian School during the 2024-2025 academic year. The sampling technique used is purposive sampling, with questionnaires distributed to 52 respondents who are parents with more than one child enrolled at SDS Golden Christian School in the 2024-2025 academic year. The research data were processed quantitatively using multiple linear regression analysis with validity tests, reliability tests, classical assumption tests (normality test, multicollinearity test, and heteroscedasticity test), and hypothesis tests (R² test, t-test, and F-test) utilizing SPSS 30 for Windows. The findings of this research indicate that: 1) Tangible has a positive and significant influence on Parents' Satisfaction. 2) Reliability has a positive but not significant influence on Parents' Satisfaction. 3) Responsiveness has a positive but not significant influence on Parents' Satisfaction. 4) Assurance has a positive but not significant influence on Parents' Satisfaction. 5) Empathy has a positive and significant influence on Parents' Satisfaction. 6) Tangible, reliability, responsiveness, assurance, and empathy collectively have a positive and significant influence on Parents' Satisfaction.